SCORE Live Webinar: Cost, Pricing and Breakeven

Costs
Cost Components – What to include? Don’t forget the overhead cost and your own salary. What else should be included in the cost of the product.
How costs behave – Which costs increase when I sell more units and which are the same no matter how many I produce? Which costs can go down if I buy more components or ingredients?

Product Pricing
Objectives – Why am I setting this price? Normal sales? Special inventory reduction in anticipation of a revised product? Introduction of a new product? Reaction to a competitor’s increase or decrease in price?
Influential Factors – what things do I need to consider when setting my price?
Possible Strategies – what are some suggested ideas to set a successful price?

Breakeven Analysis
How many units do I have to sell each month or each year in order to make money?
How do I calculate my breakeven point? What can I do to reduce the number of units I need to sell before I start making a profit? What things can raise the number of units? What actions can I take to become more in control of my breakeven point…the amount where I start making a profit?